Branding Guide

The branding guidelines contained here establish the standard and direction for any utilization, rendering or application of TrueMark assets, information or marketing materials.

You stay classy, San Diego. And thanks for stopping by. But mainly, stay classy. — Ron Burgundy

Graphics

Logos

logo.svg
logo.png
logo_light.svg
logo_light.png
logo_white.svg
logo_black.svg
logo_black.png
logo_outline.svg
logo_text.svg
icon

Icons

logo_icon_for_profiles.png
favicon.ico
favicon-16x16.png
favicon-32x32.png
apple-touch-icon.png
android-chrome-192x192.png
android-chrome-512x512.png logo_icon.svg
logo_icon.png
logo_icon_light.svg
logo_icon_light.png
site.webmanifest

Colors

 

Primary Color

Web #B72C27

R183 G044 B039

C020 M095 Y098 K010

 

Secondary Color

Web #575757

R87 G87 B87

C63 M55 Y55 K30

Fonts

TrueMark

Logo Font

ZrnicRg-Regular

zrnic_rg.eot
zrnic_rg.otf
zrnic_rg.svg
zrnic_rg.ttf
zrnic_rg.woff
TrueMark

Body Font

Lato

Lato-Black.ttf
Lato-BlackItalic.ttf
Lato-Bold.ttf
Lato-BoldItalic.ttf
Lato-Italic.ttf
Lato-Light.ttf
Lato-LightItalic.ttf
Lato-Regular.ttf
Lato-Thin.ttf
Lato-ThinItalic.ttf
OFL.txt