TrueMark Branding Guide
The branding guidelines contained here establish the standard and direction for any utilization, rendering or application of TrueMark assets, information or marketing materials.
Logos
Icons
Primary Color
#B72C27
R183 G044 B039
C020 M095 Y098 K010
Secondary Color
#575757
RGB R87 G87 B87
C63 M55 Y55 K30
Typography System
TrueMark uses different typefaces depending on the medium:
- Logo — ZrnicRg-Regular (wordmark only)
- UI — Inter (website, web apps, product interfaces)
- Marketing — Lato (brochures, presentations, printed collateral)
- Legal — Times New Roman (SOWs, contracts, and other legal documents)
UI Font
Inter
Inter is the standard typeface for digital interfaces — the website, web apps, and product UI. It is optimized for screen legibility at small sizes.
Marketing Font
Lato
Lato is used for marketing and general body content — brochures, presentations, and printed collateral.
Legal Document Font
Times New Roman
Legal documents — including SOWs and contracts — use Times New Roman rather than the standard Lato body font.
Trademarks
Square Array of Dots Logo ®
The mark consists of a square array of dots.
Federally registered - Serial No. 98960116
Checkmark logo ™
The mark consists of a checkmark formed by a diagonal arrangement of dots.
Pending - Serial No. 98966017